Last Updated on 10/20/2021 by GS Staff
Is Tide Detergent Publicly Traded?
Tide laundry detergent is not publicly traded as a standalone company. You cannot solely purchase Tide stock. It does not have a stock price or ticker symbol.
Who Owns Tide?
Tide is a brand of Procter & Gamble (P&G). While you cannot buy shares of Tide, P&G is publicly traded. The corporation trades under the ticker symbol PG on the New York Stock Exchange. Shares of P&G are readily available for purchase through most brokers.
While you can research P&G for potential investment purposes, keep in mind that the company is enormous and has numerous popular brands in its portfolio. You should not invest in P&G simply because you love Tide detergent.
P&G Brands
Here are some of P&G’s most popular brands. 22 brands of P&G bring in $1 billion or more in annual sales. As you likely expected, Tide is one of those brands.
| Brand | Products Made |
|---|---|
| Pampers | It is the top-selling diaper brand in the U.S. They also make related products like wipes and training pants |
| Luvs | Another popular brand of diapers and training pants |
| Bounce | Dryer sheets, clothing spray, and wrinkle release spray are the primary products of Bounce |
| Tide | It is known for its powerful laundry detergents |
| Bounty | The “quicker-picker-upper!” of paper towels |
| Charmin | Ultra-soft toilet paper and one of the favorite brands in the category for Americans |
| Puffs | A facial tissue brand |
| Tampax | Feminine care products |
| Always | Feminine care products |
| Gillette | A top-selling in razors and skincare products |
| BrAun | BrAun makes electric shavers, trimmers, epilators, and like products |
| Head & Shoulders | Dandruff eliminating shampoo brand |
| Herbal Essences | A hair care products brand started by Clairol in 1971 and sold to P&G in 2001 |
| Pantene | It is known for its Pro-V shampoo and similar hair care items |
| Dawn | The top-selling dishwashing liquid that is known for its cleaning power |
| Cascade | A trusted Dishwasher detergent |
| Febreze | Odor eliminators, including fabric sprays, air fresheners, candles, and more |
| Mr. Clean | Cleaning products that have been made since 1958 |
| Swiffer | Sweeping and dusting products such as mops, dusters, vacuums, and beyond |
| Crest | The brand is known for toothpaste, mouthwash (Scope), and teeth whitening products |
| Oral-B | It makes manual and electric toothbrushes |
| Pepto Bismol | Upset stomach medication made in a familiar pink formula |
| Vicks | You likely know Vicks from its over-the-counter medications: NyQuil, DayQuil, VapoRub, and Sinex |
| Clearblue | Pregnancy testing and ovulation products |
| Olay | Skin care products brand for the face and body |
| Secret | Deodorant & antiperspirant marketed toward females |
When Did P&G Launch Tide?
Tide first hit store shelves in 1946 as a synthetic that was designed for heavy-duty machine washing tasks. It was initially tested regionally. Its success allowed it to be brought nationally to stores in 1949.
Will Tide Ever Go Public?
It’s tough to imagine Tide not being connected to P&G. It is one of the consistently producing brands of the company that has more than 25% of the global market share in its category. We have no indication that Tide will ever be a publicly-traded company on its own and away from P&G.
Sources:
Image Credit – Roadsidepictures/flickr
us.pg.com
Brownfield, A. (2020, October 17). A look at Procter & Gamble’s billion-dollar brands. Bizjournals.com. Retrieved October 19, 2021, from https://www.bizjournals.com/triad/news/2020/10/17/these-are-p-gs-billion-dollar-brands.html#:~:text=The%20company%20is%20the%20maker,its%2022%20billion%2Ddollar%20brands.